Why use a data source?

Data sources are dynamic building blocks for your content, pages & creatives

Today content is no longer about static stuff which we write and forget. Your users want to see and watch content that changes based on their interactions and stays up to date as you uncover new insights. But a constantly updating content model needs you to have a 24 x 7 content operations. Data sources represent dynamic content fields, they can even be data pipelines which can feed in directly into your content project. Your content stays always up to date and fresh