Introduction

A guide to auto-generating creatives using DAL (Design Automation Language) & the associated code editor

Creativity is fueled by a mode of discovery and foraging. However, in contrast to completely new ideas where we come up with a radical insight, everyday design is more incremental and experiment first in nature. High Performance comes from regular micro-improvements which compound existing ideas. Modern brands are now creating more digital assets than ever before. The problem is shifting from scarcity to managing and reproducing plenty, the lack of a production toolkit that is connected to their design system and tools is evident.
Hence we have given Mason a code editor to be able to create rapid bulk edits across all the creatives in a project. This helps dictate rules for design through simple rules defined by simple code snippets. (We will talk about structure and functionality soon)

Here's a short video showing how to navigate into and use the code editor.


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