Connect to your Mailchimp audience

  1. Click on the Publish icon located at the top-right corner of the editor.
  2. Select the Mailchimp tab and then click on the Login to Mailchimp button.
  3. Login using your credentials, and click on the Allow button to grant access to Mason to access your Mailchimp account.

For a bulk generation of creatives, you have to link the layers/elements of the project creative to the audience attributes (aka Audience Fields). To do this, you have to select an audience first.

  • Open the project and go to the page which has a base creative.
  • Now click on the Data connector icon in the editor and select Mailchimp in the modal.
  • Select a Mailchimp Audience from the list of the audiences.

Link audience fields in Mailchimp audience to layers in a project creative

*After connecting your Mailchimp audience, you head into a data-linking mode**


Here you can start linking the audience fields (basically the customer/user attributes with the corresponding layer/element of your creative through the following steps:

  • Click on the layer you want to link on the sidebar and then click on the 🔗 icon.
  • Now click on the column you want to link in the dialog box that has the list of all your audience fields.
  • Once linked, the audience field name is shown in the textbox along with the green link icon indicating that the selected layer has been linked.

Repeat the above 3 steps for other layers/elements you want to link before you hit the Generate creatives button to initiate the bulk generation process.


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